If you have an online presence, you have a personal brand. Even if you don't plan on building an online business, creating and managing a positive online personal brand can lead to tremendous opportunity.
This free webinar is an introduction to building a brand online. In this free course, I share my personal experience of how I created an online brand to be a source of income. I also talk about marketing strategies and tactics to reach a target audience.
The internet can be a dangerous place and digital media can be isolating. However, I truly believe in the incredible power and potential of digital media in helping one to achieve their personal and professional goals because that's what happened to me.
Most of my career has been in marketing and communications but I've been making videos since "vlogs" were called "home movies" (Back then, I had to use two VCRs to edit!). Being born in 1985 put me in a unique position between two generations that had drastically different ways of life. The generation before me grew up in a time where the internet and digital media didn't exist but the generation after hasn't known a world without them.
I grew up alongside the internet. I was one of the first users of YouTube and Facebook. When I started a nonprofit and my small businesses, I had to learn how to creatively brand and market myself on these new platforms. I also worked with youth for six years so I've taught several students (and their parents) how to productively and responsibly use digital media.
These classes are based on my knowledge, research, and personal experience. As digital media continues to evolve, the way we use them to connect and communicate will also evolve... because all of this is still new. New features, new platforms, and new devices are constantly being developed, tested, and released. YOU can define how we use these tools using your own story. So, let me help you learn how you can use digital media to share your story and spark your potential.
Heather Ramirez is the founder of Sharespark Media, the movement to educate and empower people to utilize digital media to achieve meaningful goals. Visit the website at www.sharesparkmedia.com.